Free Tool
SEO ROI Calculator
Enter your keyword data, website conversion rate, and average order value. Get an instant projection of monthly revenue, annual ROI, and the break-even point for your SEO investment — including a realistic 6-month ramp-up.
Your Numbers
How many people search your target keyword per month
Where you aim to appear on Google page 1
Percentage of visitors who become customers or leads
Revenue per conversion — sale price or average client fee
What you'd pay per month for professional SEO services
Projected Monthly ROI
+245%
£800 investment → £2,760 revenue/mo
Monthly organic clicks
276
at 27.6% CTR
Monthly revenue
£2,760
from organic traffic
Annual revenue
£33,120
12-month projection
Break-even point
Month 3
incl. 6-month ramp-up
Methodology: CTR data from Backlinko's 2023 Google study. Break-even assumes a standard 6-month SEO ramp-up. Projections are illustrative estimates — not contractual commitments.
What is SEO ROI?
SEO ROI is the return on investment from organic search — the revenue generated by visitors who find your site via Google, divided by the cost of your SEO services. Unlike paid ads, SEO compounds over time: rankings maintained for 12+ months continue generating revenue without proportional cost increases.
Why the 6-month ramp-up?
New SEO campaigns rarely achieve full traffic potential immediately. Google takes time to crawl, index, and rank new and improved content. Our calculator factors in a linear ramp-up over 6 months — a standard assumption that makes break-even projections more conservative and realistic.
What CTR data is used?
Click-through rates come from Backlinko's 2023 analysis of 4 million Google search results. Position 1 captures ~27.6% of clicks. The gap between position 1 and position 3 is dramatic — which is why getting to the top of page 1, not just page 1, materially changes the revenue projection.
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