Google Business Profile Checker

Business name matches real-world name (no keyword stuffing)

Google penalises GBP profiles that stuff keywords into the business name. Use your exact trading name.

Primary category is correct and specific

Choose the most specific category that describes your main business activity — not a generic one.

At least 2 secondary categories added

Secondary categories help you appear for related searches. A plumber might add 'Heating Contractor'.

Business description written (up to 750 characters)

Use your main keyword naturally in the first 2 sentences. Describe what makes your business different.

Business attributes set (accessibility, payment, etc.)

Attributes like 'Wheelchair accessible', 'Free Wi-Fi' or 'Accepts credit cards' improve local pack visibility.

Phone number verified and active

Use your local area code number where possible — local numbers are trusted more for local searches.

Website URL added and loads correctly

Link to your most relevant landing page, not always the homepage — e.g. link to your services page.

Address verified via Google postcard

The green 'verified' checkmark signals to Google that the business is real. Essential for local pack ranking.

Opening hours complete (including special hours)

Keep hours accurate — including bank holidays. Incorrect hours damage reviews and Google's trust in your listing.

Logo uploaded (high resolution, square format)

Your logo appears as your profile thumbnail across Google Maps and Search. Use minimum 250×250px.

Cover photo uploaded (landscape, showing business)

The cover photo appears prominently in search. Use a real photo of your premises or team — not a stock image.

3+ interior photos added

Profiles with 3+ interior photos receive significantly more direction requests and website clicks.

Exterior / street-level photos added

Helps customers recognise your building. Particularly important for new customers finding you in person.

Google Post published within the last 7 days

Posts expire after 7 days. Regular posting signals an active business and appears in your Knowledge Panel.

Products or services listed with descriptions

The Products/Services section helps Google understand your offer and appears directly in search results.

Q&A section monitored and answered

Anyone can ask and answer questions on your GBP. Monitor regularly — incorrect answers get upvoted.

Responding to all reviews (positive and negative)

Businesses that respond to reviews rank higher in local pack. Response to negative reviews shows professionalism.

Booking / appointment link added (if applicable)

Businesses with booking links appear with a 'Book' button directly in search — dramatically improves conversions.

Messaging enabled and actively monitored

Customers can message you directly from Google. High response rate is a positive ranking signal.

10+ reviews with average rating of 4.0 or above

Review count and star rating are key local pack ranking factors. Aim for 20+ reviews at 4.4+ to compete.