Free Tool
Content ROI Calculator
What is a single blog post, guide, or landing page actually worth over its lifetime? Enter the keyword, expected ranking, production cost, and your conversion data — see total revenue over 12, 24, or 36 months.
Content Details
Monthly searches for the keyword this article targets
Realistic target position for this piece
What you'll pay to create this piece (writing, editing, design)
Visitors who become paying customers
Revenue per conversion
How long will this content stay relevant and ranking?
Content ROI over 24 months
+4,146%
£400 production cost → £16,985 total revenue
Monthly visits (mature)
79
at 15.8% CTR
Monthly revenue (mature)
£790
at full ranking
Total revenue (24mo)
£16,985
incl. 6-month ramp-up
Break-even point
Month 3
content pays for itself
Effective cost per visit over 24 months: £0.211/visitor — compared to the Google Ads equivalent.
Assumptions: 6-month ramp-up to full ranking. Traffic stays stable for the projection period. Single piece of content, one target keyword.
Why content has compounding ROI
A well-optimised piece of content can rank and generate traffic for years with minimal ongoing investment. Unlike a paid ad that stops the moment you stop paying, a top-ranking article keeps delivering visitors month after month — making the cost-per-visit cheaper every month it ranks.
What makes content rank?
Topical relevance, search intent match, on-page optimisation, internal linking, and external backlinks are the main ranking factors for content. The best-performing content answers a specific question better than anything else on page 1 — not necessarily the longest, but the most useful.
Production cost benchmarks
A 1,000-word blog post from a UK freelancer costs £100–250. A comprehensive 2,500-word guide with research and design might be £400–800. A specialist landing page with professional copywriting and layout could be £600–1,500. Production cost is usually the smallest part of content ROI when rankings are achieved.
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