SEO Associates/Free Tools/Content ROI Calculator

Free Tool

Content ROI Calculator

What is a single blog post, guide, or landing page actually worth over its lifetime? Enter the keyword, expected ranking, production cost, and your conversion data — see total revenue over 12, 24, or 36 months.

Content Details

Monthly searches for the keyword this article targets

searches/mo

Realistic target position for this piece

What you'll pay to create this piece (writing, editing, design)

£

Visitors who become paying customers

%

Revenue per conversion

£

How long will this content stay relevant and ranking?

Content ROI over 24 months

+4,146%

£400 production cost → £16,985 total revenue

Monthly visits (mature)

79

at 15.8% CTR

Monthly revenue (mature)

£790

at full ranking

Total revenue (24mo)

£16,985

incl. 6-month ramp-up

Break-even point

Month 3

content pays for itself

Effective cost per visit over 24 months: £0.211/visitor — compared to the Google Ads equivalent.

Assumptions: 6-month ramp-up to full ranking. Traffic stays stable for the projection period. Single piece of content, one target keyword.

Why content has compounding ROI

A well-optimised piece of content can rank and generate traffic for years with minimal ongoing investment. Unlike a paid ad that stops the moment you stop paying, a top-ranking article keeps delivering visitors month after month — making the cost-per-visit cheaper every month it ranks.

What makes content rank?

Topical relevance, search intent match, on-page optimisation, internal linking, and external backlinks are the main ranking factors for content. The best-performing content answers a specific question better than anything else on page 1 — not necessarily the longest, but the most useful.

Production cost benchmarks

A 1,000-word blog post from a UK freelancer costs £100–250. A comprehensive 2,500-word guide with research and design might be £400–800. A specialist landing page with professional copywriting and layout could be £600–1,500. Production cost is usually the smallest part of content ROI when rankings are achieved.

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