SEO Northampton
Local SEO services for Northampton businesses. We help you rank on page 1 of Google for searches your customers make every day — and turn that traffic into revenue.
Keyword Intelligence — Northampton
Market Overview
SEO in Northampton — The East Midlands Logistics Capital
Northampton generates 500 monthly searches for “SEO Northampton” with a keyword difficulty of just 1/100. Sitting at the heart of the East Midlands logistics triangle — equidistant between London, Birmingham, and Leeds on the M1 corridor — Northampton is one of the UK's most strategically located distribution hubs. Major retailers including Amazon, Wickes, and Tesco operate large fulfilment centres here, anchoring a logistics and warehousing economy that generates substantial B2B search demand.
The town's proud shoe and leather manufacturing heritage — Northampton was historically the British Boot and Shoe capital — has evolved into a diversified commercial economy. Moulton Park and Brackmills Industrial Estate are two of the Midlands' most active business parks, housing professional services firms, light manufacturers, and technology companies alongside the logistics operators.
Northampton's central Midlands position connects it directly to Coventry, Leicester, and Birmingham — giving businesses based here reach across one of the UK's most commercially active regional markets.
Areas We Cover
Northampton Districts & Key Areas
Town Centre
Market Square, Grosvenor Centre, Abington Street
Moulton Park
Business park — professional services, tech, light industry
Brackmills
Industrial estate — logistics, manufacturing, distribution
Abington
Residential and professional quarter, independent services
Kingsthorpe
Retail, hospitality, local professional services
Far Cotton / Mereway
Retail parks, trade businesses, logistics operators
Key Industries
Northampton Industries We Serve
Logistics & Distribution
Amazon, Wickes, and Tesco fulfilment operations anchor a logistics sector that employs tens of thousands. Supply chain, haulage, and warehousing businesses compete for B2B search queries with minimal organic competition.
Professional Services
Moulton Park's business community of solicitors, accountants, and consultants serves both the local economy and the wider M1 corridor. High-intent professional service queries here are largely uncontested organically.
Manufacturing & Engineering
Brackmills and the town's industrial estates host a diverse manufacturing base — from precision engineering to food production — that increasingly competes online for contracts and trade enquiries.
Retail & Hospitality
Grosvenor Centre, Weston Favell, and Northampton town centre's independent businesses all benefit from local search visibility. A growing food and hospitality scene is emerging around the town centre.
Healthcare
Northampton General Hospital and a growing private healthcare sector serve a county population of over 700,000. Dental practices, physiotherapy clinics, and specialist consultants all benefit from targeted local SEO.
Education
University of Northampton (with its newly built Waterside Campus) and multiple further education colleges generate consistent demand for student-facing businesses and professional development services.
Services
SEO services for
Northampton businesses
Local SEO Northampton
Google Business Profile optimisation, Northampton map pack rankings, and local citation building to capture customers searching for businesses near them.
Technical SEO Audit
Full crawl of your site, Core Web Vitals analysis, structured data, and page speed improvements — the technical foundation that determines how Google indexes you.
Northampton Content Strategy
Location-specific content targeting what Northampton customers actually search for. We map every page to a search intent and build topical authority systematically.
Link Building
Relevant backlinks from UK directories, local press, and industry publications. Links that tell Google your Northampton business is credible and authoritative.
Competitor Analysis
We audit who ranks above you in Northampton, identify their backlink profile and content gaps, then build a strategy to outrank them step by step.
Review Management
Google reviews are a direct ranking factor for local search. We help you build a systematic review generation process that improves both rankings and conversions.
FAQ
Common questions about
SEO in Northampton
Local Coverage
Local SEO Across Northamptonshire — Cities We Also Serve
Our team covers Northampton and the surrounding region. Whether your customers are in Northampton or nearby, we can help you rank.
Free Audit
Get a free SEO audit for your Northampton business
No commitment. We'll audit your site, identify the gaps, and show you exactly how we'd get you to page 1.